SOCIAL MEDIA CONSULTANT GIRL EFFECT KENYA

GIRL EFFECT TENDER OCTOBER 2025 

SOCIAL MEDIA CONSULTANT GIRL EFFECT KENYA 

Closing date: 6 Oct 2025

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make life choices and changes.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl.”

Our reach is 50 million and counting, and we’re using technology to reach girls at scale so every girl can choose to be in control of her body, health, learning, and livelihood.

When a girl unlocks her power to make different choices that change her life, it inspires others to do so, too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Our Approach

Girl Effect uses a branded media approach to deliver behavioral change messaging.

We reach girls worldwide, where they are -online and offline- to support them at the critical moments when choices need to be made around their health, education, and economic future.

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available.

Girl Effect builds youth brands that girls love and trust, reaching girls where they are and creating change. Our youth brands include Tukisonga and WAZZII in Kenya, Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, and Jikizinto in South Africa. They exist across multiple channels – digital (Facebook, Instagram, YouTube, TikTok, WhatsApp), TV, radio, print, and offline. Together, these brands reach over 20 million girls worldwide.

Girl Effect Kenya continues to grow its portfolio of work in Kenya, including launching new products and campaigns targeted at youth to support sexual and reproductive health and economic empowerment while working closely with young people every step of the way.

WAZZII

In September 2023, Girl Effect Kenya launched its premier brand, WAZZII. The brand uses digital technologies to drive scalable, sustainable change, attract new investments, and expand girl-centered telehealth services across Africa.

WAZZII’s multimedia ecosystem combines online and offline behavior change messaging, centered around a menu-based WhatsApp chatbot. The chatbot utilizes a human-in-the-loop concierge function to connect users with reproductive health information and services from a network of public and private providers. Our current promotional campaigns emphasize WAZZII as a non-judgmental, safe space for young people to explore and address questions or concerns about their sex, sexuality, and overall well-being, positioning it as “a space for their curiosity.”

The WAZZII multimedia ecosystem includes social media content, YouTube videos, and a podcast.

WAZZII is launching a new phase of its campaign whose objectives include:

• Increasing demand and access to contraception amongst Adolescent Girls and Young Women (AGYW) and Adolescent Boys and Young Men (ABYM)
• Increasing access to economic opportunities for AGYW
• Preventing incidents of child marriage
• Scaling impact by collaborating with the government to strengthen our systems
• Improving maternal & newborn health outcomes for Young Women
• Increasing uptake of Immunization, including the HPV Vaccine, amongst Adolescent Girls

TUKISONGA

Tukisonga is our national scale brand, co-created with young people, that seeks to strengthen community and empower young people to achieve their ideal future through connection, validation, and support. Tukisonga’s multimedia ecosystem centred around the TV drama TUKI? It aired on broadcast TV and YouTube, and was adapted into a radio drama. Support for the TV drama included social media content (on Facebook, Instagram, and TikTok), a pop music anthem, and a podcast.

To support the execution of Tukisonga and WAZZII’s digital marketing campaigns. We seek to recruit a Social Media Manager. The selected candidate will work closely with our content, safeguarding, and tech teams to ensure the brand and products continue to reach girls and keep girls safe on our channels.

What You’ll Do

As a Social Media Consultant, you will work with our internal content, safeguarding, and tech teams to plan, develop, implement, analyze, and manage our social media portfolio in Kenya across all our products and brands. You will be responsible for the following:

Social Media Strategy Development and Deployment:

• Collaborate with copywriters, content managers, and the marketing team to develop and deploy comprehensive social media strategies that enhance brand engagement and visibility.
• Adapt or create basic copy and designs using pre-existing templates when necessary to maintain brand consistency and agility.

Content Calendar Management:

• Work closely with the creative team to understand production timelines and briefs, maintaining an active and agile rollout calendar for WAZZII and Tukisonga’s social media accounts across Facebook, TikTok, Instagram, and YouTube.
• Ensure content is planned and scheduled for upload a minimum of one week in advance to maintain a consistent posting schedule.

Social Media Channel Hygiene and Best Practices:

• Regularly manage the hygiene of social media channels in collaboration with the creative team, ensuring a sustainable grid design and implementing other best practices for optimal performance and user experience.
• Content Ideation and Trend Integration:
• Stay updated on viral trends and current events to generate creative ideas for posts relevant to our brands and pages across various formats, including stories, reels, memes, and other established content buckets.

Templated Design and Content Curation:

• Familiarize yourself with and update existing content buckets and social media post templates.
• Develop content ideas, curate design posts, obtain approval from the product team, and ensure regular posting across all social media platforms.

Content Uploading and Scheduling:

• Upload and/or schedule posts, as well as post regular stories, based on the approved content calendar, with regular approval from the Creative Lead.

Tracking Metrics and Reporting:

• Track social media metrics across platforms for each post using a provided template.
• Work with the Marketing Lead to analyze these metrics and trends fortnightly, presenting findings on best-performing assets to the creative team to inform future content planning.

Audience Engagement and Community Building:

• Support the team with audience engagement activities, including basic content creation, curation for Instagram/TikTok Lives, and support in Live Sessions on our channels.
• Foster a vibrant and interactive online community, responding to comments and messages in a timely and engaging manner.

Influencer Collaboration and Management:

• Work with influencer management agencies and influencers to co-create and manage social media content.
• Follow up on reports related to influencer campaigns and partnerships.

Social Media and Email Moderation:

• Moderate our social media platforms and email addresses for WAZZII and Tukisonga in conjunction with the Safeguarding and Youth Engagement Manager – Kenya, to keep our online platforms safe and welcoming spaces for all users.
• Ensure a youth-friendly, fun, body and sex-positive, gender-inclusive, trauma-informed, and rights-based approach towards girls and young women in all interactions.
• Supervise and guide our team of junior moderators in upholding moderation standards and community guidelines.

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